AD1 Global, a hospitality company managing more than 20 hotels across the Southeastern U.S., has been awarded Travel Weekly Magazine‘s Silver Magellan Award for their social media and reputation influence program entry titled “Every Guest Deserves a Response.” Travel Media Group has partnered with AD1 Global properties for years to respond to reviews, implement a post-stay guest survey program, and provide access to reputation and social media tools in the TMG OneView® platform. The hospitality professionals at AD1 Global leveraged TMG technology to add a personal touch to every online guest interaction.
The resulting reputation management success from this initiative has been impressive. Here’s a look at recent reputation performance for two of the properties in the portfolio.
“The outstanding results of AD1 Global’s guest communication efforts are indicative of the company’s dedication to hospitality excellence,” said Dana Singer, VP & general manager at Travel Media Group. “We couldn’t be prouder to partner with AD1 Global and their properties.”
In a recent press release, AD1 Global Corporate Director of eCommerce and Marketing Jon McMillian said, “We coordinated our SMS and email marketing teams to quickly engage guests in a thoughtful manner and made it our mandate to respond to every person’s question or comment on most major social media and review sites including Google, Expedia, Facebook, Trip Advisor, Orbitz, etc., in any language. With the assistance of Travel Media Group, who provided the resources to respond to all guests and the technology to deploy strategic and timely messaging, we were able to move the needle in improving our properties’ TripAdvisor rankings, which we believe has a direct and positive impact on revenues.”
You can learn more about the award by reading the full-length press release available on PR.com.
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